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Wonderful antique Billhead, and cover from Crawford & Taylor, Cracker Bakers, Mansfield Ohio. The first president of Nabisco was Benjamin F. Crawford, owner of Mansfield’s Crawford & Taylor cracker factory.
Any questions just ask. Will ship with extra care.
24-MG-I
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Per Richland County History:
In the middle of he 1800s every town in America had a bakery or two turning out bread and crackers for their local area. In our town it was Crawford & Zeller—a couple of men from Indiana who landed at the corner of Fifth and Walnut to turn the Flats into a bakery district that always smelled like warm bread. A few years later it became Crawford & Taylor.By the late decades of the century when the Industrial Revolution was going full steam, all those many independent bakeries had figured out that if they banded together they would have greater power to buy cheaper and sell farther. So there developed a short list of larger teams of bakers in the U.S.This unifying strategy created the New York Biscuit Co, the American Biscuit Co, the U.S. Baking Co—all of whom were suddenly in competition with one another. It was great for everyone who bought crackers because the Big Three cracker companies were continually undercutting each other with price wars. It was not so great for the bakeries who were cracking each other to pieces and running the whole industry into the ground.So in 1898 they worked out a deal whereby all the big teams—and therefore all the dozens of little local factories—would join together and work as one within a common name. This was the National Biscuit Company.