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1955-1963 ERA CHRYSLER FORWARD LOOK "FLOOKERANG" GOLD TONE LAPEL HAT PIN P308Back is not original to pin.
Condition is commensurate with age - some marks on the golden finish.
From Wikipedia:
Virgil Max"Ex"Exner Sr.(September 24, 1909 – December 22, 1973) was anautomobiledesignerfor severalAmericanautomobile companies, most notablyChryslerandStudebaker. Exner is widely known for the "Forward Look" he created for the 1955–1963 Chrysler products and his fondness oftailfinson cars for bothaestheticsandaerodynamics.
When Exner joined Chrysler, the company's vehicles were being fashioned by engineers instead of designers, and so were considered outmoded, unstylish designs. After seeing theLockheed P-38 Lightning-inspiredtailfinson the 1948Cadillac, Exner adopted fins as a central element of his vehicle designs. He believed in the aerodynamic benefits of the fins, and even used wind tunnel testing at theUniversity of Michigan—but he also liked their visual effects on the car. Exner lowered the roofline and made the cars sleeker, smoother, and more aggressive looking. In 1955, Chrysler introduced "The New 100-Million Dollar Look". With a long hood and short deck, the wedgelike designs of theChrysler 300 letter seriesand revised 1957 models suddenly brought the company to the forefront of design, withFordandGeneral Motorsquickly working to catch up. The 1957 Imperial also featured compound curved glass, the first to be used in a production car. The 1957Plymouthswere advertised with the slogan, "Suddenly, it's 1960!" In June of that year, Exner and his team were awarded a Gold Medal Award by the Industrial Designers Institute (IDI).
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