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Longines Swiss Watches 1943 Print Advertising Du World War 2 Luxury German WW2
Black background with an emblem;em logo the compass on face art and a precision chart. In a white box is text. The headline is German for "Under the sign of Precision." The text beneath it is German and translates to "The form and extent of a good oneclockworks are determined by scientific principles. Specially trained technicians from the Longines factory create the plans for each individual component of the work while strictly observing all mathematical and technical rules. The wall-free one. The construction of every Longines is the basis of its unparalleled performance"
From a collection of Du Magazines preserved from a Rare Book Store in Boston. Du Magazine was an art & Culture magazine based in Switzerland. It began in 1941 during the peak of World War 2, and as a result many of their advertisers came from within Swiss borders, namely Swiss Luxury Precision watches. By the onset of the 1950's, Du transformed into what would be more aptly described as the Swiss version of "Life," and as a result, the luxury watch advertisers moved on, and they were replaced by traditional middle-class mainstream advertisers. Vintage Du's are very rarely made available, and many of these full page print advertisements for the world's most elite watches are one of a kind as a result. If you like this print advertisement, and you would like to see more, visit and follow the store to see the entire collection.
Approximately 13 x 10" - Very good condition. Very framable. See the photos.
Shipped in a sturdy tube, and combined shipping is available.
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